THEORY: New Olay?

I'm no Advertising expert (but I hope to be) but I pretty much figured out how Olay packages itself. Compared to Pond's who targets younger women, Olay is for the older women who still want to look young. That being stuck in my head, I was pretty surprised when their new ad came out.



Olay's ads are always in brown and yellows so using blue and white is a very drastic change from the usual. So I believe this is them trying to sell to a younger market. You think it will work? Let's wait and see.

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